Dane Dagger isn’t one to operate in mediocrity either in fashion or business.  His dream is of one day owning his own fashion store and becoming an internationally renowned brand.

Describing his clothing as unique, bold and sustainable pieces that are high in drama and fantasy driven, Dane is drawn to eclectic fabrics such as velvets, lace, tulle, plastic and wool.

“Christian Siriano has influenced me tremendously,” says Dane. “But I’m all for our own talented Kiwi designers such as Shona Tawhiao, Dmonic Intent, Not for you Clothing, Nom D, Melanie Childs and Tasha Lee.”

Ten years ago the Cook Islander was living in Melbourne trying to figure out his life’s pathway.  He talks of an epiphany moment when it came to him that he wanted to be a designer.

“Something awoke in me and I knew I wanted to be a designer,” says Dane.  “I moved back to Wellington and started at NZ Fashion Tech a month later.”

Since then, Dane has showcased his designs at three NZ Eco Fashion Weeks.  One of his favourite fashion moments was having Miss Universe New Zealand 2015 Rachael Milne appear as his finale model.

In 2016, Dane made his debut at the Pacific Fusion Fashion Show.  His return this year marks an evolution in his design story. Now over a year since his last runway show, Dane has been experimenting with hand dyed chiffon, couture gowns and tapa cloth.

“I can’t wait to unleash the beast out of hibernation,” he says.  “PFFS is an important platform for Pacific fashion designers who want to go further with their careers and passion for fashion.”

Dane looks ahead to a time where he is able to focus full time on his designs.  For now he’s working a full time job as a barista and freelancing as a designer for a small number of clientele.

“My goal is to be able to style and dress a client and help them feel more confident and happy with themselves and who they are,” says Dane.  “I am looking forward to showing my Resort 19 Collection at PFFS in October.”

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