TAV was founded by Ellena Tavioni in 1987. Her vision was to create a truly Pacific Fashion brand inspired by its home in the Pacific, The Cook Islands.
Fashion that not only spoke proudly of its origins but was also a true pleasure to wear.
Specialising in resort wear, ready-to-wear and swimwear – created and made in the Cook Islands, and now sold internationally. A lucky few wear the Ellena Tavioni signature collection – crafted, bespoke gowns and garments for special occasions.
For TAV’s Pacific Island customers wearing TAV adds to their sense of self, proudly connecting them with their Island nations and their treasured culture. It is also a brand of status ‘designer Pacific’.
For buyers of the resort collection TAV connects them to the warmth, beauty and tranquillity of the Pacific Islands – it is a symbol of summer. For all our customers TAV helps make a personal style statement and adds to who they are.
We know without our people we are nothing. We aim to give them confidence, unique style and comfort.